In the last year, global sales of functional/fortified foods topped $175B USD, and four in ten consumers worldwide say they have increased their use of functional foods and beverages. With 60% of global consumers citing immune health as their top reason for purchasing healthy lifestyle products, demand for categories like functional foods with immune health Continue reading…
[Infographic] The Growing Appetite for Immune-supporting foods
Immune health is the top benefit sought by consumers, according to Kerry’s recent global consumer research. What’s more, six in ten global consumers recently surveyed cited immune health as their top reason for purchasing healthy lifestyle products. Key to meeting demand: creating functional foods with immune benefits that resonate with consumers Finding benefits in unexpected Continue reading…
Top Dietary Supplement Delivery Formats for Immune Health
What are the top dietary supplement delivery formats? Growth in today’s vitamin and dietary supplement market highlights an increase consumer focus on health, wellness and immunity. As proof, Innova reports that immune health was the number one claim in global supplements development in 2020, with 30% of total supplement launches carrying an immune health claim. Continue reading…
How to Create the Best Dietary Supplements for the Immune System
Searches for the best dietary supplements immune health are on the rise, but some scrutiny around dietary supplements is prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work. And if they do, they can do more harm than Continue reading…
Making Functional Foods Better: Adding Benefits for Immune Health
In today’s world, sentiment is focused more strongly than ever on proactively preserving health. As awareness of the importance of maintaining both physical and emotional health grows, interest in practices like fitness and nutrition is growing. As a result, nearly two-thirds of global consumers say they have found more ways to tailor their life and Continue reading…
What Makes a Quality Immune Health Dietary Supplement?
Market trends are reflecting a call for more quality immune health dietary supplements. With six in ten (58%) of global consumers surveyed by Kerry, the makers of Wellmune®, citing immune health as their top reason for purchasing healthy lifestyle products, the concept of ‘food as medicine’ is gaining traction, and is obscuring the boundaries between Continue reading…
Scientific Claims Key to Standing Out in Crowded Supplement Markets
Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…
Finding the Right Niche in Today’s Functional Beverage Market
The functional beverage market is growing in often-surprising ways, mirroring trends we’re seeing in the overall beverage market. A recent joint FMCG Gurus – Kerry webinar notes that consumers recognize that diets and lifestyles may contribute to the risk of long-term health problems, and are taking proactive steps to address this. Consumers are making changes Continue reading…
How the Immune Health Dietary Supplements Market is Changing
As consumers continue to deepen their understanding of the importance of immune health on overall wellbeing, the global immune health supplements market highlights growing demand. According to a 2021 joint FMCG Gurus-Kerry webinar, 75% of global consumers say that they are making greater attempts to lead a healthy lifestyle, and that they recognize that all Continue reading…
[Infographics] Trends in Regional Immune Health Beverage Markets
The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Regionally, the market is expanding rapidly as well, driven by consumers’ growing awareness of immune health, and demand for products, like foods, beverages, and supplements that support it. Clearly, people are feeling the impact Continue reading…
Rising Interest in Immune Health Influenced by Focus on Healthy Lifestyles
In the wake of the global pandemic, interest in wellness seems to have permanently deepened, a continuation of a shift toward healthier lifestyles that was already underway. FMCG Gurus reports that in some regions, nearly 80% of us have become more conscious of our overall health over the last year. The report adds that nearly Continue reading…
[Infographic] Growing Demand for Immune Health Beverages
Around the world, consumers are looking for trusted sources of immune support that fit with their daily routines and help them achieve their health goals. Functional beverages are a growing category in this space, with consumers increasingly turning to innovative formats to meet their demands for immune support. In a sign of continued growth, Euromonitor Continue reading…