Searches for the best dietary supplements immune health are on the rise, but some scrutiny around dietary supplements is prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work. And if they do, they can do more harm than Continue reading…
Making Functional Foods Better: Adding Benefits for Immune Health
In today’s world, sentiment is focused more strongly than ever on proactively preserving health. As awareness of the importance of maintaining both physical and emotional health grows, interest in practices like fitness and nutrition is growing. As a result, nearly two-thirds of global consumers say they have found more ways to tailor their life and Continue reading…
Seen One Beta Glucan, Seen Them All?
You hear a lot now about how beta glucans are great for supporting immune health. And that’s true, but only to a point. It is a generalization, as some beta glucans are shown to support immune health, but not all. The specific source organism (e.g., strain of yeast) of a particular beta glucan makes all Continue reading…
What Makes a Quality Immune Health Dietary Supplement?
Market trends are reflecting a call for more quality immune health dietary supplements. With six in ten (58%) of global consumers surveyed by Kerry, the makers of Wellmune®, citing immune health as their top reason for purchasing healthy lifestyle products, the concept of ‘food as medicine’ is gaining traction, and is obscuring the boundaries between Continue reading…
Why are the Manufacturing Methods of Beta Glucans so Important?
High-quality beta glucans are supported by a well-developed understanding of an ingredient’s biological activity, its manufacturing processes, and the standardization practices that have been employed to ensure the ingredient is stable and efficacious. Donald Cox, Ph.D., Wellmune’s head of R&D, gives us his firsthand insights into what makes a quality immune health ingredient and why Continue reading…
Scientific Claims Key to Standing Out in Crowded Supplement Markets
Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…
10 Questions to Help Evaluate an Immune Health Ingredient
Consumer demand for immune health benefits from functional food, beverages and supplements continues to grow. Although interest in immune health products has accelerated recently, it has been rising steadily. Over the last several years, Mintel reports that global food and drink launches with immune health claims saw a CAGR of 8.2%, and for vitamins and Continue reading…
Building Quality Immune Health Products with Research Supported Ingredients
Interest in maintaining immune health has been steadily rising, even before the pandemic. Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%. For vitamins and dietary supplements with immune health claims, the figure was 13.6%.1 Consumers are taking a self-care approach to their health and Continue reading…
Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging
In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…
What’s Behind the Evolving Demand for Immune Health in Europe?
Interest in Immune health is on the rise, especially in light of the global pandemic. Yet this demand for immune health is not new – it is very much a case of evolution rather than revolution. In recent years consumers have made the switch from reactively to proactively approaching their health and wellness by seeking Continue reading…
[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?
While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…
Why is Science Key to Immune Health Product Success?
Interest in immune health as an essential component of overall wellness continues to grow, with as many as eight in ten (77%) consumers indicating that they will make greater attempts to stay healthier in the future. At the same time, consumers face an increasingly wider variety of product choices, as launches of food and drink Continue reading…