We are honored to share that Wellmune® has been chosen by NutraIngredients Asia as the winner of its Sports Nutrition Ingredient of the Year. Recognized for its excellence in providing a science-backed immune health ingredient for athletes of all levels, the award is an industry-wide celebration of success that rewards true innovation, long-term market Continue reading…
Inspiring a Healthy Lifestyle with Fitness and Immune Health
Health and fitness are essential to both achieving performance goals and maintaining a high quality of life. From competitive athletes to the recreationally active, supporting our immune health through diet and exercise helps keep the body strong and helps maintain activity levels, especially as we age or face other challenges. One important way athletes are Continue reading…
Enhancing the Performance of Functional Beverages
Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded woman, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…
An Under-Served Market: Sports Nutrition for Healthy Aging
It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…
[Infographic] The Evolving Sports Nutrition Market
The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
Immunity in Every Part of Your Life – A Nutrition Expert’s Take
Nobody likes to be sick, and it seems like everywhere we go there’s another threat to our wellbeing. Germ-laden door handles, sneeze-spewing coworkers, or the prolonged horror of waiting for our kid’s sick schoolmate to inevitably spread the illness to our own home. Yet we don’t get sick that often. It’s amazing, and we have Continue reading…
Wellmune May Alleviate Exercise-Induced Immune Suppression in Less Active Populations, New Clinical Study Finds
Wellmune®, a proprietary brand of baker’s yeast beta glucan, may help improve mucosal immunity post-exercise amongst general, non-exercising adults, according to a new clinical study from the University of North Texas. This new study’s findings add to previous peer-reviewed studies in marathoners and fit recreational athletes that demonstrate Wellmune can help athletes stay healthy before Continue reading…
Wellmune Increases Immune Function in Athletes
Clinical research published in the British Journal of Nutrition Wellmune®, a natural immune health ingredient for foods, beverages and supplements, prevented suppression of the immune system that normally occurs after intense exercise, according to a new clinical study published online in the British Journal of Nutrition. These results, along with similar physical stress clinical studies, Continue reading…